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Dr. Ken Budke
President, Natural Soy Products
A Few Words of Advice for Sales Success
Some people love to sell products. You’d think they were born to sell. In fact, you might know someone just like that — or be that person! Many people, though, have a hard time selling. It’s not that they aren’t good at it; it’s just that they need a bit of encouragement and good advice to help them get started. When it comes time to raise funds for a club or school activities, we’ve found that following some simple rules and strategies make a big difference in how things turn out.
Maybe you’ve seen the story about Katie Francis, a sixth grader from Oklahoma City who sold 18,107 boxes of Girl Scout cookies in seven weeks in 2014! Katie wasn’t the only big seller, of course. Jennifer Sharpe, a 15-year-old from Dearborn, Mich., sold 17,328 boxes of Girl Scout cookies that same year.
Katie Francis told her local newspaper that the three secrets to her success were no secrets at all. She made a commitment to sell, dedicated a lot of time to the effort and asked everyone she met if they’d buy from her. And her record was no fluke. The previous year, Katie sold 12,428 boxes of cookies.
Don’t let those big numbers scare you. And, certainly don’t feel that you have to try to match them. They’re just examples that, just like Katie and Jennifer, you have what it takes to reach your club’s sales goal, too.
Here are just a few ideas that might help your group:
- First, remember that you’re raising money for a good cause. While it can be hard to ask for something for yourself, it’s really much easier to ask people to contribute to a good cause — and even easier when you know they’ll be buying products that they want and are safe for the environment.
- Practice your sales pitch. Keep it short and powerful. Tell people about your group, why you’re raising funds and why you need their help. (For instance, if you’re raising money for a trip, explain the educational benefits of that trip. If your team needs new uniforms, paint a clear picture about how much you need them.)
- Be ready to answer questions that you’ll naturally get and you’ll be comfortable from the start. Those questions include: Why is your group raising money? How, exactly, is the money going to be spent? Is my donation tax-deductible?
- Offer prizes for the top sellers. Whether it’s three, five or more top sellers, giving members of your group added motivation to sell is a good way to boost sales. To do that, you’ll want to have a meeting to find out what prizes might motivate them.
- Make sure you use social marketing to let your family, friends and others know about your fundraiser.
- Be creative. Think of different ways to enlist your family and friends to help you make sales.
- Remember, not everyone can or will say yes. In fact, you’ll probably hear “no” much more often than you’d like. That’s OK. If you’ve asked them once and then gently asked a second time, make sure you’re polite and understanding that “no” means “no.” And, always be sure to say “thank you.” Handling rejection well this time could go a long way to getting a “yes” answer the next time.
Finally, remember Katie Francis’ simple but effective formula: time + commitment + asking everyone you know = success. Happy selling!
OUR PRODUCTS, YOUR CHOICE
Natural Soy Products’ goal is to ensure that your fundraising drive is as successful as it can be. To do that, we offer groups a five-product pack ($20/pack). In your pack you will get the list of products below and 20% on each sale goes towards your club.
FOAMING HAND CLEANER
Naturally derived hand soap made from sustainable natural resources. Made from a base of soothing Aloe Vera, our Foaming Hand Cleaner prevents dry skin and is even gentle enough for babies and small pets.
Non-toxic | Petroleum-free | Non-abrasive | Biodegradable | Environmentally safe | Fresh scent
GLASS &WINDOW CLEANER
Ammonia and fume free! Natural Soy Products Glass & window Cleaner works on contact to remove fingerprints, dust, dirt, oil, water spots and grime with minimal work. And it doesn’t leave streaks or film behind! Works on all glass, computer screens, copiers, mirrors, plastic and acrylic.
Non-toxic | Biodegradable | No toxic fumes | Repels dust | Non-streaking or filming | Non-Abrasive
PEN & LUBE
A safe, multipurpose lubricant that has thousands of uses around the home, farm and shop. NABIL Research Laboratory found that PEN & LUBE has more lubricity than WD-40!
Non-toxic | Biodegradable | Soy-based | User Friendly | Non-Abrasive | Environmentally Safe | No Toxic Fumes | High Flash Point | Rinses with mild soap and water
STINKY PEE EATER
Environmentally Preferred Stinky Pee Eater effectively breaks down and digests the odor source, rather than just masking it.
Non-toxic | Biodegradable | Bio-based | User friendly | Non-hazardous | Environmentally friendly | Pleasant fragrance, free of toxic fumes | Immediate and long-term odor control
ORANGE PRO CLEANER
Cleans, degreases, and deodorizes in one application. The Clean Environment Company combines the advantages of natural solvents and detergents with the finest cleaning agents in one product.
Immediate odor control | Non-toxic | Biodegradable | Non-combustible | Extremely easy to use | Non-corrosive | Dilutable with water | Natural citrus solvents